Feb 27, 2018
Have you ever had a problem with getting in really great shape? Is it that you don’t have enough time, or you can’t afford a gym membership, or you don’t have any exercise equipment at home, or you have a killer travel schedule, or maybe you’re just a bit too inhibited to work-out in front of others. Or maybe you want to augment your workouts to being up your performance. Well then you need to learn about the 12 Minute Athlete and its amazing creator and entrepreneur, Krista Stryker.
Krista Stryker, is an NSCA certified personal trainer and founder of the 12 Minute Athlete. She originally hales from Portland. She’s a graduate of Lewis & Clark College, with BA in International Affairs and Communication that she’s put to good use, working on both coasts and in Amsterdam.
As a personal trainer in New York City, she got fed up working-out for hours a day, only to find herself over trained, injured, and having little time for anything else. She studied many different things ranging from cross-fit to bodybuilding type of workouts. Which was part of the genesis of her crating the 12 Minute Athlete, incredibly effective high intensity interval training—HIIT workouts, which we’ll do a deeper dive into on this episode.
Krista’s approach addresses all the problems that prevent people from working out—not enough time, can’t afford a gym membership, don’t have the equipment, travel too often, too embarrassed to work-out in front of others—the 12 Minute Athlete check all the boxes.
She is also an entrepreneur and she’s even been quoted in the WSJ on her work. We go deep into the business aspect as well—app and product development, pricing, marketing, sponsorships—all the nuts and bolts and the story behind the story.
Krista is committed to helping others live their life in full by becoming more fit and healthy, no matter what limitations you may face, or if you want to up your physical performance.