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Living A Life In Full

Aug 1, 2021

Michele Wucker is the founder of the Chicago-based strategy firm Gray Rhino & Company, drawing on three decades of experience - first as a financial journalist, and then media and think tank executive. She has been honored as a Young Global Leader of the World Economic Forum and as a Guggenheim Fellow.

Risk has always been a part of life, to the point that for most of human existence life was risk. 

Drawing on compelling risk stories around the world and weaving in economics, anthropology, sociology, and psychology research, Michele has written a new book, You Are What You Risk: The New Art and Science of Navigating an Uncertain World which bridges the divide between professional and lay risk conversations. She challenges stereotypes about risk attitudes, re-frames how gender and risk are related, and shines new light on generational differences. She shows how the new science of “risk personality” is re-shaping business and finance, how healthy risk ecosystems support economies and societies, and why embracing risk empathy can resolve conflicts. Michele shares her insights along with practical tools, and proven strategies that help us to understand what makes us who we are, and in turn, to make better choices, both big and small.